Renovation
& Restoration
Page 21
October 1999 Plath & Company Completes
$1 Million Remodeling Of Historic Sequoia Theater
1929 landmark upgraded in time for 1999 Mill Valley
Film Festival
By Greg Kerwin
Special to California Construction Link
Plath & Company General Contractors of San
Francisco, noted for its restoration of historic
buildings and upscale residences, has completed
the $1 million remodeling of downtown Mill Valley's
historic Sequoia Theatre, home to the Mill Valley
Film Festival.
The 650-seat twin theater is owned by Pacific
Theatres Corp. of Los Angeles. Architect for the
project is Lerner + Associates Architects of San
Francisco, which specializes in historic preservation
and accessibility projects.
The 70-year-old theater, which originally opened
its doors in February 1929, will host the 22nd
Annual Mill Valley Film Festival Oct. 7-17. Renovations
to the theater included a new marquee and digital
sound systems, new auditorium seating, improvements
to the lobby and box office, and the addition
of a wheelchair lift and other ADA amenities.
New colors were selected for the exterior of the
theater, which was repainted.
"The Sequoia Theatre has played an important
role in the cultural and artistic life of Marin
County," said Steve Plath, president of Plath
Construction. "Renovation of historic buildings
such as this one offers unique challenges that
call for a special set of skills and sensitivity
to historic architecture. We are proud to have
participated in the theater's latest incarnation."
During the remodeling the existing marquee on
the front of the building, which had replaced
the 1929 original, was removed and a new 22-foot
marquee consistent with the historic design was
installed. It features column details on either
end as well as a medallion in the center.
Improvements within the lobby include the relocation
of the box office; the installation of a gourmet
snack bar; restoration of many of the original
architectural finishes, including the barrel vault
ceilings, plaster moldings, and grilled lighting;
and improved bathroom access for people with disabilities.
Other accessibility upgrades include a wheelchair
lift, improved egress and ingress, two new bathrooms,
and accessible seating.
In the auditoriums, there are new high-back seats
with cupholders and retractable armrests, new
draperies, and new Dolby and DTS digital sound
systems.
Reid Brothers of San Francisco designed the 1929
building in the classic style as a theater palace
on a small scale. The original construction cost
was $100,000 plus $25,000 for the furnishings.
The Sequoia was originally built by Blumenfeld
Theaters, Inc. An official capacity crowd of 1,200
attended the opening on Feb. 21, 1929. The opening
night feature was The Kids Clever,
accompanied by a newsreel.
A Mill Valley schoolboy named Ralph Kliewe, who
won a contest to name the theater for a historic
or other feature distinctly typical of Marin County,
gave the theater the title Sequoia.
His prize was a year of free movie-watching at
the theater. In its first several decades, the
theater had three changes a week, and in addition
to movies, travelogues, and cartoons, hosted the
Marin Light Opera Company, live shows, beauty
contests, and amateur theatricals.
Plath & Company is also rehabilitating the
Gas Light Building in San Franciscos Marina
District. In addition to building custom luxury
homes and remodeling commercial buildings, Plath
restores vintage residences, including those by
Bernard Maybeck, Albert Farr, Newsom and Newsom,
and Charles Whittelsey. Steve Plath is a Member
of the Board of San Francisco's Architectural
Heritage.
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